PinnedPublished in@ PromotedWhat Do You Mean by “Bid”A “bid” in a modern ad system like on Facebook, Google, or Amazon is a complex term with many meanings. Unlike in a textbook, in…Feb 8, 20221Feb 8, 20221
Leading High-Impact Teams from ML to AI: A CEO’s PerspectiveGuiding organizations through the transition from traditional machine learning to generative AI requires vision, strategy, and trust in the…Jan 71Jan 71
Published in@ PromotedWhat Do You Mean by “Relevance”Consider that the AI boom comes from “solving relevancy hard enough” when “just predicting clicks” wasn’t good enough at Google and Meta.Nov 16, 2024Nov 16, 2024
Published in@ PromotedAn Unusually Comprehensive Review of Position Bias Correction Methods in Search and Ads Ranking“Position Bias” in search, feed, and ads ranking is when the probability of engagement, like a click, is confounded by a bias from where…May 30, 2024May 30, 2024
Published in@ PromotedLessons Learned using GPUs in Search Ranking at Medium ScalesBy: James Hill, ML Infra Engineer @ Promoted.aiMay 24, 2024May 24, 2024
Published in@ PromotedHow to Build Ads Dynamic BiddingAmazon Sponsored Products (ads) has an ad bidding product called “Dynamic Bidding.” It works by bidding up to 200% of your cost-per-click…Apr 26, 2024Apr 26, 2024
Published in@ PromotedML Label Definitions in Search and AdsTo get the maximum performance of scaled recommendation and ad ML systems, model complexity is not the only consideration. What you…Sep 16, 2023Sep 16, 2023
Published in@ PromotedPodcast: The Tech Unifying Search, Feed, Ads, and Promotions for MarketplacesNeil: Welcome to the tech talks daily podcast, where you can learn and be inspired by real-world examples of how technology is transforming…Sep 27, 2022Sep 27, 2022
