PinnedAndrew Yatesin@ PromotedWhat Do You Mean by “Bid”A “bid” in a modern ad system like on Facebook, Google, or Amazon is a complex term with many meanings. Unlike in a textbook, in…5 min read·Feb 8, 2022--1--1
Andrew Yatesin@ PromotedHow to Build Ads Dynamic BiddingAmazon Sponsored Products (ads) has an ad bidding product called “Dynamic Bidding.” It works by bidding up to 200% of your cost-per-click…11 min read·Apr 26, 2024----
Andrew Yatesin@ PromotedML Label Definitions in Search and AdsTo get the maximum performance of scaled recommendation and ad ML systems, model complexity is not the only consideration. What you…8 min read·Sep 16, 2023----
Andrew Yatesin@ PromotedPodcast: The Tech Unifying Search, Feed, Ads, and Promotions for MarketplacesNeil: Welcome to the tech talks daily podcast, where you can learn and be inspired by real-world examples of how technology is transforming…20 min read·Sep 27, 2022----
Andrew YatesMBIT Podcast: Reinventing The Ad IndustryRunning a successful marketplace is hard. Andrew Yates is the co-founder and CEO of Promoted, a tech startup that helps marketplaces…1 min read·Jun 4, 2022----
Andrew Yatesin@ PromotedFree and Open Source Personalization ML for Y Combinator CompaniesIf your product has search, feed, or recommendations, and you’d like to use machine learning for personalization, you can get the best…3 min read·Apr 5, 2022----
Andrew Yatesin@ PromotedPractical Tips for Building a Classifier for MarketplacesTwo-sided marketplaces with dynamic inventory need classifiers for search retrieval, optimization, and recommendations. Because items are…2 min read·Mar 23, 2022----
Andrew Yatesin@ PromotedWhy Cost-Per-Action is a Bad IdeaThe “billable event” for an ad is on what event the advertiser is billed. Only when this event happens is the advertiser billed. Otherwise…3 min read·Feb 18, 2022----
Andrew Yatesin@ PromotedHow to Handle 5 Classes of Bias in Marketplace SearchMarketplace search optimization works by learning why users engaged with listings in the past to decide what best to show in the future to…6 min read·Feb 4, 2022----