PinnedPublished in@ PromotedWhat Do You Mean by “Bid”A “bid” in a modern ad system like on Facebook, Google, or Amazon is a complex term with many meanings. Unlike in a textbook, in…Feb 8, 20221Feb 8, 20221
Published in@ PromotedWhat Do You Mean by “Relevance”Consider that the AI boom comes from “solving relevancy hard enough” when “just predicting clicks” wasn’t good enough at Google and Meta.4d ago4d ago
Published in@ PromotedAn Unusually Comprehensive Review of Position Bias Correction Methods in Search and Ads Ranking“Position Bias” in search, feed, and ads ranking is when the probability of engagement, like a click, is confounded by a bias from where…May 30May 30
Published in@ PromotedLessons Learned using GPUs in Search Ranking at Medium ScalesBy: James Hill, ML Infra Engineer @ Promoted.aiMay 24May 24
Published in@ PromotedHow to Build Ads Dynamic BiddingAmazon Sponsored Products (ads) has an ad bidding product called “Dynamic Bidding.” It works by bidding up to 200% of your cost-per-click…Apr 26Apr 26
Published in@ PromotedML Label Definitions in Search and AdsTo get the maximum performance of scaled recommendation and ad ML systems, model complexity is not the only consideration. What you…Sep 16, 2023Sep 16, 2023
Published in@ PromotedPodcast: The Tech Unifying Search, Feed, Ads, and Promotions for MarketplacesNeil: Welcome to the tech talks daily podcast, where you can learn and be inspired by real-world examples of how technology is transforming…Sep 27, 2022Sep 27, 2022
MBIT Podcast: Reinventing The Ad IndustryRunning a successful marketplace is hard. Andrew Yates is the co-founder and CEO of Promoted, a tech startup that helps marketplaces…Jun 4, 2022Jun 4, 2022
